Currently content creators are sitting with a bit of a dillemma – the internet is not a place that necessarily likes paying for content, or at least thats the opinion of users. Any business case looking into news media will confirm this – people do not want to not want to pay for something that they can get free. Just ask Rupert Murdoch who recently decided to start asking people subscription charges to access the Times website. Early indicators show that its not neccesarily a big success. But this not because people do not want to pay for content, they hate the fragmented paywall system.

Solutions like iTunes for multimedia proves that people are willing to pay for content, provided its easy to do, and universal in terms of scope. And this is where Cred comes in, created by South Africans Saul Kropman, Jason Kramer and Toby Kurien. Instead of having to register at every content site (for example like The Times), users will use the Cred micropayment system to purchase credits to buy access to the relevant article. Cred is not only applicable to text based content like news, but multimedia sources as well.

At present, one Cred is worth one South African Rand, and publishers can charge up to a maximum of 20 Creds. At present  different denominations are available, starting from around R50 up to R150. In future users will be able to define their own amount. At present the system uses your credit card to pay for these, but Paypal support is coming in future.

For more info, here is the official press release:
As the developed world moves towards spending more online than on traditional media such as television and print, you’d assume that monetization of the Internet would come from advertising. With advertising revenue come massive expenses as journalists, technology and marketing come into play.  Internationally, media mogul Rupert Murdoch runs around calling everyone on the Internet a kleptomaniac for stealing his content and is aiming to lock down his online portals and go so far as to remove them from Google.

The fact remains that even with a full advertising complement, revenue simply cannot outweigh costs.

This is essentially where Cred comes in, we allow content providers to monetize their websites by charging users for content with individual micropayments or subscriptions. We at Cred love content; we personally create and consume content on a constant basis and it was this passion for excellent quality that led to the idea for Cred. With online text, audio and video being free there is little ascribed value and if there’s no value, what pressure is there for excellent content to be produced? Cred aims to preserve quality content by putting a value; we believe that the cream of content will then rise to the top.

Currently in the final stages of testing, we’re accepting sign ups from content providers looking to prove their content is worth charging for. Initially we’re available for the WordPress platform and eventually will expand to other platforms such as Drupal, Joomla as well as provide documentation that will allow developers to hook into their own niche content management systems.

The revenue model affords content providers 80% of all revenue without having to worry about fraud, payment gateways and are linked to a ubiquitous payment system thus allowing for easier access to your content by users with a Cred account. Cred scales perfectly for larger organisations as they can white label the Cred offering if desired.

Whether a small, niche publisher, band, photographer, author or massive media conglomerate anyone can start charging for their content with Cred.

Go to www.yourcred.com to sign up and follow us on twitter: @yourcred

This year’s Tech-Ed conference is once again in Durban, and is one of the premier training oppurtunities for just about anyone who works with Microsoft’s suite of products, technologies, solutions and services. If you are a technology professional involved with building, deploying or maintaining IT solutions, Tech-Ed Africa is a great conference that will give you many insights into dealing with present and future challenges.

I attended last year, and I have to say it is one of the most well organized, informative conferences I have ever attended. The sessions are informative, and I really appreciated the information on upcoming products, and how businesses should ready themselves.

This year there is more than 200 technical solutions, all delivered by Microsoft and industry experts. These technical sessions are very open, and attendees always get an oppurtunity to get there questions answered.

Tech-Ed is running from 17 to 20 October, and if you book within the before 30 July, there is a super early bird special.

If you want more info on Tech-Ed 2010, click here.

Apple just announced its new Magic Trackpad. Looks like a very nice little buddy for your Apple keyboard. But, as it is with these things, the proof is in the pudding. I will have to try it out.

Looks like the next logical move in Apple’s “everything touch” strategy. Curiously absent: Touchscreen Macs. New iMacs maybe? Stay tuned.

Update: New iMacs and Mac Pro also released. The iMacs are all upgraded to the Core i range, starting from the Core i3 upto Core i7. No touchscreens though. Mac Pro is now upgraded to the Intel hexacore processors, giving you up to 12 cores if you feel you need that kind of power. With hyperthreading, that results in 24 threads at once. Nifty.

Apple 27 inch Cinema Display

Apple also announced its new 27 inch Cinema Display. With a 2560 x 1440 IPS panel, this is clearly for the professional or very well heeled crowd, at $999. Keep in mind the display also comes with USB hub, built in iSight camera and a Magsafe charger for your Macbook. Think of it as a very expensive docking station with a beautiful display attached.

Greg's Cable Map

With the flurry of underwater fibre cables reaching the African shores, it can be tough keeping up with all of them. While not all of them are operational yet, it is pretty great to think how Africa will finally get out of the dark ages with regards to internet connectivity.

South African developer Greg Mahlknecht built an excellent free resource to quickly check out the current cable situation. Its pretty easy to use – if you want to know where a cable is, just click on “list of cables” on the right, and then click a cable. For example, Seacom. That cable will then appear in white.

Here is Greg’s description:

Greg’s Cable Map is an attempt to consolidate all the available information about the undersea communications infrastructure. The initial data was harvested from Wikipedia, and further information was gathere by simply googling and transcribing as much data as possible into a useful format, namely a rich geocoded format. I hope you find the resource useful and any constructive criticism is welcome.

All in all a very cool little tool.

If you want to check it out: http://www.cablemap.info/

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South African site Twangoo makes this service now available to us locals, and its offers are currently based on location in SA.

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They have become a filter for our world. Millions of little programs. Here is the current state of all things apps on the mobile.